Declining charitable giving - our answer to the giving gap
If you’re anything like me, you know where your money goes monthly because money is tight and there are bills to pay, RRSPs to contribute...
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- Mar 9
- 2 min
Dating as a Metaphor
"Dating means two things: Disillusionment or a racing heart." -Mae West. I’m always reminded of the sweet and cruel dating game when I...
- Feb 17
- 1 min
Assumptions start the journey
Assumptions can feel uncomfortable for researchers. We want facts and data. But to get to the facts and data, we need to ask the right...
- Sep 6, 2022
- 1 min
When you're donor base doesn't feel connected
We have started a few projects where our clients are concerned (sometimes rightfully so) that it will be difficult to get donors to...
- Feb 15, 2022
- 2 min
Mass market as a funnel for all engagement
As we continue to have more and more discussions with non-profits large and small, we see a growing interest in organizations pursuing...
- Oct 20, 2021
- 1 min
Withstanding the dreaded 3 month monthly donor drop off
A quick update on our alumni monthly donor project - it’s all well and good to say that Real Path increased recurring revenue by 625% in...
- Jul 27, 2021
- 3 min
Extrospective journey mapping (or how we increased recurring revenue by 625%)
When fundraisers think about the current donor experience, now more than ever, we start by thinking about the donor journey: how donors...
- Apr 9, 2021
- 1 min
Changing benchmarks to rethink challenges
In discussing recurring giving, Non-Profit Pro asks ‘Why focus on acquiring new donors if you don’t have any plans in place to keep...
- Feb 23, 2021
- 2 min
Speak the Truth
At Real Path we live by a simple motto - ‘speak the truth’. Sometimes speaking the truth can mean telling a fundraising team that their...
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