Withstanding the dreaded 3 month monthly donor drop off
A quick update on our alumni monthly donor project - it’s all well and good to say that Real Path increased recurring revenue by 625% in...
- Aug 3, 2021
- 2 min
Mass market as a funnel for all engagement
As we continue to have more and more discussions with non-profits large and small, we see a growing interest in organizations pursuing...
- May 2, 2021
- 3 min
Extrospective journey mapping (or how we increased recurring revenue by 625%)
When fundraisers think about the current donor experience, now more than ever, we start by thinking about the donor journey: how donors...
- Apr 9, 2021
- 1 min
Changing benchmarks to rethink challenges
In discussing recurring giving, Non-Profit Pro asks ‘Why focus on acquiring new donors if you don’t have any plans in place to keep...
- Feb 23, 2021
- 2 min
Speak the Truth
At Real Path we live by a simple motto - ‘speak the truth’. Sometimes speaking the truth can mean telling a fundraising team that their...