Declining charitable giving - our answer to the giving gap
If you’re anything like me, you know where your money goes monthly because money is tight and there are bills to pay, RRSPs to contribute...
Declining charitable giving - our answer to the giving gap
Dating as a Metaphor
Assumptions start the journey
When you're donor base doesn't feel connected
Mass market as a funnel for all engagement
Withstanding the dreaded 3 month monthly donor drop off
Extrospective journey mapping (or how we increased recurring revenue by 625%)
Changing benchmarks to rethink challenges
Speak the Truth