If you’re anything like me, you know where your money goes monthly because money is tight and there are bills to pay, RRSPs to contribute...

"Dating means two things: Disillusionment or a racing heart." -Mae West. I’m always reminded of the sweet and cruel dating game when I...

Assumptions can feel uncomfortable for researchers. We want facts and data. But to get to the facts and data, we need to ask the right...

We have started a few projects where our clients are concerned (sometimes rightfully so) that it will be difficult to get donors to...

As we continue to have more and more discussions with non-profits large and small, we see a growing interest in organizations pursuing...

A quick update on our alumni monthly donor project - it’s all well and good to say that Real Path increased recurring revenue by 625% in...

When fundraisers think about the current donor experience, now more than ever, we start by thinking about the donor journey: how donors...

In discussing recurring giving, Non-Profit Pro asks ‘Why focus on acquiring new donors if you don’t have any plans in place to keep...

At Real Path we live by a simple motto - ‘speak the truth’. Sometimes speaking the truth can mean telling a fundraising team that their...