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    Withstanding the dreaded 3 month monthly donor drop off
    • Oct 20, 2021
    • 1 min

    Withstanding the dreaded 3 month monthly donor drop off

    A quick update on our alumni monthly donor project - it’s all well and good to say that Real Path increased recurring revenue by 625% in...
    Mass market as a funnel for all engagement
    • Aug 3, 2021
    • 2 min

    Mass market as a funnel for all engagement

    As we continue to have more and more discussions with non-profits large and small, we see a growing interest in organizations pursuing...
    Extrospective journey mapping (or how we increased recurring revenue by 625%)
    • May 2, 2021
    • 3 min

    Extrospective journey mapping (or how we increased recurring revenue by 625%)

    When fundraisers think about the current donor experience, now more than ever, we start by thinking about the donor journey: how donors...
    Changing benchmarks to rethink challenges
    • Apr 9, 2021
    • 1 min

    Changing benchmarks to rethink challenges

    In discussing recurring giving, Non-Profit Pro asks ‘Why focus on acquiring new donors if you don’t have any plans in place to keep...
    Speak the Truth
    • Feb 23, 2021
    • 2 min

    Speak the Truth

    At Real Path we live by a simple motto - ‘speak the truth’. Sometimes speaking the truth can mean telling a fundraising team that their...

    © Real Path. 2021.

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