Blog | Real Path

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Living Journey Maps

Journey maps are critical tools in any organization because they help to create empathy for your supporters, and get everyone on the same...

Feb 273 min read

If you’re anything like me, you know where your money goes monthly because money is tight and there are bills to pay, RRSPs to contribute...

May 30, 20233 min read

"Dating means two things: Disillusionment or a racing heart." -Mae West. I’m always reminded of the sweet and cruel dating game when I...

Mar 9, 20232 min read

Assumptions can feel uncomfortable for researchers. We want facts and data. But to get to the facts and data, we need to ask the right...

Jan 17, 20231 min read

We have started a few projects where our clients are concerned (sometimes rightfully so) that it will be difficult to get donors to...

Sep 6, 20221 min read

As we continue to have more and more discussions with non-profits large and small, we see a growing interest in organizations pursuing...

Feb 15, 20222 min read

A quick update on our alumni monthly donor project - it’s all well and good to say that Real Path increased recurring revenue by 625% in...

Oct 20, 20211 min read

When fundraisers think about the current donor experience, now more than ever, we start by thinking about the donor journey: how donors...

Jul 27, 20213 min read

In discussing recurring giving, Non-Profit Pro asks ‘Why focus on acquiring new donors if you don’t have any plans in place to keep...

Apr 9, 20211 min read

At Real Path we live by a simple motto - ‘speak the truth’. Sometimes speaking the truth can mean telling a fundraising team that their...

Feb 23, 20212 min read