A few weeks ago, I got a piece of mail from the Green Party of Ontario. I have been on their mailing list for a few years and this was the first time I stopped and acted based on what was being asked of me. It was simple and something that probably happened a lot many decades ago. There were two pieces of paper in the mailing: 1) A typical two page folding letter with colour photos, this time all about Bill 5, and how the Ontario Greens are fighting back, signed by the Direc

Yesterday morning, I made a donation to a charity I respect because I believe in their work. Not because of a marketing campaign. Not because they sent me a “special offer.” Just because the work matters and I want to support it. In the afternoon I checked my mail and there it was in my mailbox: a giant padded envelope. Inside, an envelope from the very organization I just donated to (surprising timing, but clearly I’m a regular donor) and included inside - a strange assortme

When I first started digging into community centric fundraising and learning what it was all about I loved it. Yes - limit the grovelling. Yes - don’t do things just because a large donor wants it. The idea generally is to build up the entire community not just specific donors, not just specific organizations. Info on community centric fundraising here: https://communitycentricfundraising.org/ Then I started thinking about the contrast of community centricity with donor centr

Journey maps are critical tools in any organization because they help to create empathy for your supporters, and get everyone on the same...

If you’re anything like me, you know where your money goes monthly because money is tight and there are bills to pay, RRSPs to contribute...

"Dating means two things: Disillusionment or a racing heart." -Mae West. I’m always reminded of the sweet and cruel dating game when I...

Assumptions can feel uncomfortable for researchers. We want facts and data. But to get to the facts and data, we need to ask the right...

We have started a few projects where our clients are concerned (sometimes rightfully so) that it will be difficult to get donors to...

As we continue to have more and more discussions with non-profits large and small, we see a growing interest in organizations pursuing...

A quick update on our alumni monthly donor project - it’s all well and good to say that Real Path increased recurring revenue by 625% in...