Ground Your Strategy in Reality.
Let's Build Something Real.
Whether you're designing a program, planning a campaign, or strategic planning — we help you do it right by starting with the people who matter most.
Our Approach: Extrospective by Design.
It’s easy to see the world through the lens of your own organization — shaped by internal goals, pressures, and past experiences.
Real Path pulls back the curtain to reveal what’s really happening outside, so you can build strategy that responds to the world as it is, not just how you assume it to be.
What We Do.
Research ​
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In-depth interviews and qualitative studies that uncover the motivations, barriers and lived experiences of the people you're trying to reach.
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Journey Mapping​
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Extrospective Journey Mapping is our signature approach to understanding real-world experiences — so you can design better services, programs, and engagement strategies rooted in reality.
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Experience Design​
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We design experiences - digital, physical and relational - that reflect what people actually need and value. From first touchpoints to long-term engagement, we help to make every interaction meaningful.
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Strategy
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We help you turn deep insight into smart decisions, building strategies that are focused, evidence-based, and designed to create significant impact for the people you serve.
Challenges We Can Solve.
You don’t know who your next supporters are — or how to find them.​
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Real Path identifies key audience segments, surfaces the turning points in their journeys, and equips you with strategies to move people from interest to investment.
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You're having a hard time engaging younger audiences.
Real Path helps you understand what younger audiences value, what motivates them to take action, and how they want to be engaged. We’ll map the generational gaps and design strategies to build real, lasting relationships — not just one-off interactions.
You’re investing in a big campaign.
Real Path pressure-tests your campaign direction before you launch — helping you identify the strongest message, positioning, and calls to action based on how your audience actually thinks and feels. No more guessing. No more costly misfires.
You're not sure why you can’t convert advocates into donors.
Real Path will identify the emotional and practical barriers keeping your most engaged advocates from becoming financial supporters — and show you what experiences, messaging, and timing will actually move them to give.
Volunteer engagement is falling.
Real Path uncovers where the volunteer experience is breaking down — from onboarding to recognition — and reveals what today’s volunteers need to stay committed, feel valued, and bring others with them.
You're building a new program.
Real Path helps you understand the real needs, motivations, and lived experiences of your audience — so your program isn’t just well-intentioned, it’s truly useful and used. We bring you clarity before you invest, and confidence as you build.
Every challenge is different — that’s why we don’t do a one-size-fits-all approach, ever.
These are just a few examples of how we use research and experience design to unlock better decisions.
Have something else in mind? Let’s figure it out together.​
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Reach out to start a converation - if we don't do what you're looking for, we probably know someone who does!