Supporters for Life.

About us.

Real Path was born from the desire to help organizations doing social impact work to access the benefits of a design thinking approach.

We believe you need to remove assumptions and get a true understanding of your customers, supporters, donors and members to improve their experiences with your organization.

We are ‘Real’ because we deliver unparalleled insights directly from your supporters and customers (we’re talking face to face with people - over zoom, in their homes, on the street, wherever they are). We tell it like it is and don’t sugarcoat supporter insights.

We draw from our combined experiences in non-profit research, fundraising, experience design, digital product development and customer strategy.

We want to help you create the paths, programs, products, services and touchpoints that satisfy the real needs of your supporters and customers and create long-lasting connections between them and your organization.

How We Do It.

When Real Path sets to work, we focus on getting a holistic understanding of your supporters, customers, members and donors - to get to the heart of what moves them, and what helps them connect to your organization.

We provide unrivalled supporter experience design by:

Understanding your organization's assumptions and biases
Learning who your supporters are at the core and how your organization fits into their life
Conducting in-depth interviews to peel the layers back and find commonalities across your existing supporters and individuals who could be supporters
Layering quantitative and qualitative data points across the full journey
Tapping into decades of professional experience in the non-profit and experience design sectors
Conducting an interactive process that combines your expertise on your organization with our expertise in insights and experience strategy

Get Real. Get in touch.

Contact

Managing Director.

Leigh Sandison is an action-oriented strategist focused on uncovering truths, defining opportunities and designing engaging experiences.

Specialist in gaining rich, qualitative insights to design empathetic strategies and innovative experiences.
15+ years of donor, member, stakeholder and customer consultation and research across sectors including non-profit, education, politics, technology, media, retail and sport.
5+ years of fundraising: strategy, innovation, corporate partnerships, product development and donor segmentation.
Lean Six Sigma White Belt Certified
Experience leading strategy and experience design projects for global companies such as Microsoft, L'Oréal, Cadillac Fairview, GORE-TEX, LCBO, Walmart, and CVS.

Our Experts.

Our subject matter experts combine the best of social purpose experience and specific industry knowledge to help our clients achieve the latest and greatest in experience design.

They're also really good people who are passionate about making things better.