Donors for Life.
Real Path was born from the desire to help non-profits access the benefits of a design thinking approach.
We believe you need the truth to improve donor experiences. We are ‘Real’ because we deliver unparalleled insights directly from donors (we’re talking face to face with people - over zoom, in their homes, on the street, wherever they are). We remove assumptions, tell it like it is, and don’t sugarcoat your supporter insights.
We draw from combined experiences in non-profit, fundraising, experience design, digital product development and customer strategy.
We want to help you create the donor paths, programs, products, services and touchpoints that satisfy the real needs of your donors and create long-lasting connections between supporters and non-profit organizations.
We’re laser focused on donor experience design - it’s our jam. We love it, and it’s what we do really well.
Leigh Sandison is a specialist in gaining rich qualitative insights and using those insights to design innovative, engaging experiences.
10+ years of experience design across sectors including non-profit, retail, technology, education, media, sport.
5+ years of fundraising: corporate partnerships, product development and innovation
Lean Six Sigma White Belt Certified
Vice President, Experience Design for Ascendis Consulting, leading strategy and insight-led experience design projects for Fortune 500 companies.
Our subject matter experts combine the best of non-profit experience and specific industry knowledge to help our clients achieve the latest and greatest in experience design.
They're also good people who are passionate about making things better.
Mass Market Fundraising
WWF Canada - VP, Community Giving
UBC - Director Development & Engagement
Strategy & Design
Ascendis Consulting - President
CBC - Senior Communications Officer
Child.org - CEO
Kids Help Phone - Senior Development Officer, Annual Giving
Three - Founding Partner
Fractional - CTO
Product & eCommerce
Digital Coconut - Partner, Strategy & Marketing
Appnovation - Senior Data Strategy Manager
Dianne Canzius Moira.
Government of Ontario - Manager, Change Management
Google - M&A, Finance