Supporters for Life.

About us.

Real Path was born from the desire to help organizations doing social impact work to access the benefits of a design thinking approach.

We believe you need to remove assumptions and get a true understanding of your customers, supporters, donors and members to improve their experiences with your organization.

We are ‘Real’ because we deliver unparalleled insights directly from your supporters and customers (we’re talking face to face with people - over zoom, in their homes, on the street, wherever they are). We tell it like it is and don’t sugarcoat supporter insights.

We draw from our combined experiences in non-profit research, fundraising, experience design, digital product development and customer strategy.

We want to help you create the paths, programs, products, services and touchpoints that satisfy the real needs of your supporters and customers and create long-lasting connections between them and your organization.

How We Do It.

We operate with these core principles in mind always:

Candor No fluff, no jargon. Transparent approach even if it's uncomfortable.

Humility Cultivating generosity. Assuming the best of us all and belief in a mutual expert model.

People centred Empathetic and aspiring to equity including with where, how and from whom insights are developed.

Future focused Not sacrificing the future for right now, focusing on long-term benefits for our partners, supporters, beneficiaries and communities.

We acknowledge that we, the children of new immigrants (including European colonizers, African slaves, coastal Amerindian peoples - the Kalihna, Lokono and Warau, and many other peoples) are settlers living, playing and working on the lands of the first people, including the Anishinaabeg, Haudensoaunee, Wendat, Mississaugas of the Credit and Chippewa people, and the Musqueam, Squamish, and Tsleil-Waututh, who have lived, played and worked on this land for well beyond 20,000 years.

We understand that our upbringings come with biases and prejudices. We strive to acknowledge, learn and grow on an ongoing basis and commit to bringing as many voices from different people and places into all of our work.

Get Real. Get in touch.

Contact

Managing Director.

Leigh Sandison is an action-oriented strategist focused on uncovering truths, defining opportunities and designing engaging experiences.

Specialist in gaining rich, qualitative insights to design empathetic strategies and innovative experiences.
15+ years of donor, member, stakeholder and customer consultation and research across sectors including non-profit, education, politics, technology, media, retail and sport.
5+ years of fundraising: strategy, innovation, corporate partnerships, product development and donor segmentation.
Lean Six Sigma White Belt Certified
Experience leading strategy and experience design projects for global companies such as Microsoft, L'Oréal, Cadillac Fairview, GORE-TEX, LCBO, Walmart, and CVS.

Our Experts.

Our subject matter experts combine the best of social purpose experience and specific industry knowledge to help our clients achieve the latest and greatest in insights and experience design.

They're also really good people who are passionate about making things better.