Supporters for Life.
Real Path was born from the desire to help non-profits access the benefits of a design thinking approach.
We believe you need a true understanding of your customers, supporters, donors and members to improve their experiences with your organization.
We are ‘Real’ because we deliver unparalleled insights directly from your supporters and customers (we’re talking face to face with people - over zoom, in their homes, on the street, wherever they are). We remove assumptions, tell it like it is, and don’t sugarcoat your supporter insights.
We draw from our combined experiences in non-profit research, fundraising, experience design, digital product development and customer strategy.
We want to help you create the paths, programs, products, services and touchpoints that satisfy the real needs of your supporters and customers and create long-lasting connections between them and your organizations.
How We Do It.
When Real Path sets to work, we focus on getting a holistic understanding of your supporters, customers, members and donors - to get to the heart of what moves them, and what helps them connect to your organization.
We provide unrivalled supporter experience design by:
Understanding who they are at the core and how your organization fits into their life
Conducting in-depth interviews to peel the layers back and find commonalities across your supporters and individuals who could be supporters
Layering quantitative and qualitative data points across the full journey
Tapping into years of professional experience in the non-profit and experience design sectors
Conducting an interactive process that combines your expertise on your organization with our expertise in journey mapping and experience strategy
Leigh Sandison is a specialist in gaining rich qualitative insights and using those insights to design innovative, engaging experiences.
10+ years of experience design across sectors including non-profit, retail, technology, digital platforms, education, media, sport, pharmaceutical, and transportation.
5+ years of fundraising: corporate partnerships, product development and innovation
Lean Six Sigma White Belt Certified
Vice President, Experience Design for Ascendis Consulting, leading strategy and experience design projects for Fortune 500 companies such as Microsoft, L'Oréal, Cadillac Fairview, and GORE-TEX.
Our subject matter experts combine the best of non-profit experience and specific industry knowledge to help our clients achieve the latest and greatest in experience design.
They're also good people who are passionate about making things better.
Mass Market Fundraising
WWF Canada - VP, Community Giving
UBC - Director Development & Engagement
Strategy & Design
Ascendis Consulting - President
CBC - Senior Communications Officer
Child.org - CEO
Fellowship in Inclusion & Philanthropy - AFP Global
Three - Founding Partner
Product & eCommerce
Digital Coconut - Partner, Strategy & Marketing
Appnovation - Senior Data Strategy Manager
Dianne Canzius Moira.
Government of Ontario - Manager, Change Management
Fractional - CTO
Google - M&A, Finance