Donors for Life.

About us.

Real Path was born from the desire to help non-profits access the benefits of a design thinking approach.

We believe you need the truth to improve donor experiences. We are ‘Real’ because we deliver unparalleled insights directly from donors (we’re talking face to face with people - over zoom, in their homes, on the street, wherever they are). We remove assumptions, tell it like it is, and don’t sugarcoat your supporter insights. 

We draw from combined experiences in non-profit, fundraising, experience design, digital product development and customer strategy. 

 

We want to help you create the donor paths, programs, products, services and touchpoints that satisfy the real needs of your donors and create long-lasting connections between supporters and non-profit organizations.

 

We’re laser focused on donor experience design - it’s our jam. We love it, and it’s what we do really well.   

Managing Director.

IMG_4476 (1)_edited.jpg

Leigh Sandison is a specialist in gaining rich qualitative insights and using those insights to design innovative, engaging experiences.

  • 10+ years of experience design across sectors including non-profit, retail, technology, education, media, sport.

  • 5+ years of fundraising: corporate partnerships, product development and innovation

  • Lean Six Sigma White Belt Certified

  • Vice President, Experience Design for Ascendis Consulting, leading strategy and insight-led experience design projects for Fortune 500 companies.

Our Experts.

Our subject matter experts combine the best of non-profit experience and specific industry knowledge to help our clients achieve the latest and greatest in experience design.

They're also good people who are passionate about making things better.

Scott_Sandison_edited_edited.jpg

Scott Sandison.

Mass Market Fundraising

WWF Canada - VP, Community Giving

Saddy_edited.jpg

Sarah Barclay.

Donor Stewardship

UBC - Director Development & Engagement

David_edited.jpg

David Dougherty.

Strategy & Design

Ascendis Consulting - President

WhatsApp Image 2022-02-10 at 11.52_edited.jpg

Andrea Chiu.

Content

CBC - Senior Communications Officer

thomas 2_edited.jpg

Thomas Muirhead.

Non-Profit Innovation

Child.org - CEO

Screen Shot 2021-07-19 at 9.10_edited.jpg

Shobi Siravaj.

Annual Giving

Kids Help Phone - Senior Development Officer, Annual Giving

Britt Headshot_edited.jpg

Britt Gold.

Brand

Three - Founding Partner

ahmad_edited.jpg

Ahmad Nassri.

Technology

Fractional - CTO

Andrea-Lown-Biz-Small_edited_edited.jpg

Andrea Lown.

Product & eCommerce

Digital Coconut - Partner, Strategy & Marketing

download_edited.jpg

Hemash Bhatti.

Data Analysis

Appnovation - Senior Data Strategy Manager

Dianne Canzius_edited.jpg

Dianne Canzius Moira.

Change Management

Government of Ontario - Manager, Change Management

roger_edited.jpg

Roger D'Abreo.

Finance

Google - M&A, Finance