Donors for Life.
About us.
Real Path was born from the desire to help non-profits access the benefits of a design thinking approach.
We believe you need the truth to improve donor experiences. We are ‘Real’ because we deliver unparalleled insights directly from donors (we’re talking face to face with people - over zoom, in their homes, on the street, wherever they are). We remove assumptions, tell it like it is, and don’t sugarcoat your supporter insights.
We draw from combined experiences in non-profit, fundraising, experience design, digital product development and customer strategy.
We want to help you create the donor paths, programs, products, services and touchpoints that satisfy the real needs of your donors and create long lasting, connections between supporters and non-profit organizations.
We’re laser focused on donor experience design - it’s our jam. We love it, and it’s what we do really well.
Our Advisors.
A group of experts in their fields, our advisors combine the best of non-profit experience and specific industry knowledge to help our clients achieve the latest and greatest in experience design.
They're also good people who are passionate about making things better.
Scott Sandison.
Mass Market Fundraising
WWF Canada - VP, Community Giving
Sarah Barclay.
Donor Stewardship
UBC - Director Development & Engagement
David Dougherty.
Strategy & Design
Ascendis Consulting - President
Andrea Chiu.
Content
CBC - Senior Communications Officer
Thomas Muirhead.
Non-Profit Innovation
Child.org - CEO
Shobi Siravaj.
Annual Giving
Kids Help Phone - Senior Development Officer, Annual Giving
Britt Gold.
Brand & Marketing
Three - Founding Partner
Ahmad Nassri.
Technology
Fractional - CTO
Andrea Lown.
Product & eCommerce
Digital Coconut - Partner, Product Strategy & Marketing
Hemash Bhatti.
Data Analysis
Appnovation - Senior Data Strategy Manager
Dianne Canzius Moira.
Change Management
Government of Ontario - Manager, Change Management
Roger D'Abreo.
Finance
PWC - Director, M&A