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Supporters for Life.

About us.

Real Path was born from the desire to help non-profits access the benefits of a design thinking approach.

We believe you need a true understanding of your supporters, donors and members to improve their experiences with your organization.

 

We are ‘Real’ because we deliver unparalleled insights directly from your supporters (we’re talking face to face with people - over zoom, in their homes, on the street, wherever they are). We remove assumptions, tell it like it is, and don’t sugarcoat your supporter insights. 

We draw from our combined experiences in non-profit, fundraising, experience design, digital product development and customer strategy.

 

We want to help you create the paths, programs, products, services and touchpoints that satisfy the real needs of your supporters and create long-lasting connections between supporters and non-profit organizations.

How We Do It.

When Real Path sets to work, we focus on getting a holistic understanding of your supporters, members and donors -  to get to the heart of what moves them, and what helps them connect to your organization. 

We provide unrivalled supporter experience design by: 

  • Understanding who your donors are at the core and how your organization fits into their life

  • Conducting in-depth interviews to peel the layers back and find commonalities across your supporters and individuals who could be supporters

  • Layering quantitative and qualitative data points across the full supporter journey

  • Tapping into years of professional experience in the non-profit and experience design sectors

  • Conducting an interactive process that combines your expertise on your organization with our expertise in supporter strategy

Managing Director.

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Leigh Sandison is a specialist in gaining rich qualitative insights and using those insights to design innovative, engaging experiences.

  • 10+ years of experience design across sectors including non-profit, retail, technology, digital platforms, education, media, sport, pharmaceutical, and transportation.

  • 5+ years of fundraising: corporate partnerships, product development and innovation

  • Lean Six Sigma White Belt Certified

  • Vice President, Experience Design for Ascendis Consulting, leading strategy and experience design projects for Fortune 500 companies such as Microsoft, L'Oréal, Cadillac Fairview, and GORE-TEX.

Our Experts.

Our subject matter experts combine the best of non-profit experience and specific industry knowledge to help our clients achieve the latest and greatest in experience design.

They're also good people who are passionate about making things better.

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Scott Sandison.

Mass Market Fundraising

WWF Canada - VP, Community Giving

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Sarah Barclay.

Donor Stewardship

UBC - Director Development & Engagement

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David Dougherty.

Strategy & Design

Ascendis Consulting - President

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Andrea Chiu.

Content

CBC - Senior Communications Officer

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Thomas Muirhead.

Non-Profit Innovation

Child.org - CEO

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Shobi Sivaraj.

Annual Giving

Fellowship in Inclusion & Philanthropy - AFP Global

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Britt Gold.

Brand

Three - Founding Partner

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Andrea Lown.

Product & eCommerce

Digital Coconut - Partner, Strategy & Marketing

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Hemash Bhatti.

Data Analysis

Appnovation - Senior Data Strategy Manager

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Dianne Canzius Moira.

Change Management

Government of Ontario - Manager, Change Management

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Ahmad Nassri.

Technology

Fractional - CTO

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Roger D'Abreo.

Finance

Google - M&A, Finance