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Winning the national leadership election.

Annamie Paul’s team called on Real Path to help get Annamie into a position to win the party’s 2020 leadership race. The focus was to understand supporter needs and sentiment during the pandemic, to be able to get more donations and supporters promptly. 

Insight.

New party members had a limited understanding of why politicians need to fundraise, and were unlikely to donate.

Volunteers phoning party members were themselves seasoned and didn’t understand the need for donation explanations.

Solution.

‘Twin Talk Tracks’

Two distinct talk tracks for volunteer phone calls to green party members - one for new Green members, another for long term members.

Results.

Highest fundraising total of all 9 candidates.

Donations doubled in 4 weeks.

Number of donors to the campaign tripled.

Annamie Paul elected as the Leader of the Green Party of Canada