Public Demonstration

Winning the national leadership election.

A candidate in a federal leadership race of a major Canadian party called on Real Path to help get their candidate into a position to win the party’s 2020 leadership race. The focus was to understand supporter needs and sentiment during the pandemic, to be able to get more donations and supporters promptly. 

Insight.

New party members had a limited understanding of why politicians need to fundraise, and were unlikely to donate.

Volunteers phoning party members were seasoned party members and didn’t understand the need for donation explanations.

Solution.

Two distinct talk tracks for volunteer phone calls to party members - one for new members, another for long term members.

Results.

Highest fundraising total of all 9 candidates.

Donations doubled in 4 weeks.

Number of donors to the campaign tripled.

Candidate elected as the Leader of the Canadian Party.