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Uniting beneficiary need and employees.
A top hair salon had been a corporate partner of one of the top charities in the UK for many years but staff engagement was not improving and the partnership was stagnant.
Insight.
People living with cancer suffer without expert hair loss advice.
Stylists saw the impact of hair loss on cancer patients, but weren't sure how to help.
Solution.
Stylists trained on providing expert hair care for people living with cancer.
Reduced haircare rates for people living with cancer.
Results.
Salons became go-to hair care destination for people living with cancer.
Increased staff engagement with charity - leading and hosting fundraising events.
Success led to new country wide event launch, raising over £100,000 a year.
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