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Supporters for Life.

Welcome to Real Path.

We believe non-profits are experts in life-changing work, and that we can help them do more of that work by understanding their supporters, donors and members better.


We deliver immediately actionable, insight-driven recommendations that increase supporter engagement.


Get Real.

It's more and more difficult to connect with supporters in meaningful ways.


76% of donors don't give past the first year. It's a never ending cycle of spending time and money to replace the supporters you're losing with new ones. 

Real Path will unlock your understanding of your supporter experience to maximize supporter lifetime value and your internal team's efforts.

Put your supporters at the heart of your fundraising strategy - really.


Increase donations and improve supporter retention.

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Increased Donations

Increase the value and frequency of donations by providing a holistic supporter experience rooted in insight.


Deep Understanding

Uncover rich insights to understand key moments and decisions in the supporters' journey with you. 


Elevated Engagement

Increase overall engagement by providing products and touchpoints supporters love.


Improved Loyalty

Grow long-term supporter motivation and advocacy driven by greater emotional connection.


High Impact Effort

Focus energies on the most impactful strategies and tactics, and the tools and teams needed to make it happen.


United Organization

Rally internal teams around typically distinct priorities to meet donor needs in an unbiased way.

Our Work.

We deliver insight-driven work for non-profits of all kinds.

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Developing a New Individual Donor Program.

National Social Services Organization


Creating a Door to Door Acquistion Program.

National arm of Global International Development Organization

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Building New Pathways for Individual Donors through the Pandemic.

National arm of Global Environmental Organization

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Creating an In Memory Offering across Channels and Products.

National Health Organization

Image by Jeffrey F Lin

Creating a Member Led Monthly Donation Program.

Higher Education Organization

Election Campaign

Winning the Federal Leadership Election.

National Political Organization

Actionable Experience Design.

When Real Path sets to work, we focus on getting a holistic understanding of your supporters, members and donors - we combine quantitative analysis with in-depth donor discussions to get to the heart of what moves supporters, and what helps them connect to your organization. 


Emotional connection deeply inspires greater giving; the more your organization can gain a piece of their heart, the greater their lifetime value will be. But understanding your supporters is only the first step. 


Understand your supporters, address your constraints, and get a plan that you can implement immediately. 

 Get Real.  Get in touch.


Optimize Supporter Experience.  Increase Lifetime Value.

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