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Doubling Return Customers.
In the increasingly competitive skincare market, many customers purchase individual ‘star’ products from one brand and complete their routine with other products from other brands. A brand known for their personal touch and knowledgable staff, has a free sample program, but it wasn’t driving sales effectively.
Insight.
Customers couldn’t remember when and how to use samples, so they wouldn’t use them appropriately.
Solution.
‘Simple Sample Kits’
Pre-made cards with sample placeholder for staff to create personalized sample kits with usage instructions.
Results.
More than doubling customers returning to purchase.
1.7 increase in average order value per purchase.
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