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Doubling Return Customers.

In the increasingly competitive skincare market, many customers purchase individual ‘star’ products from one brand and complete their routine with other products from other brands. A brand known for their personal touch and knowledgable staff, has a free sample program, but it wasn’t driving sales effectively.

Insight.

Customers couldn’t remember when and how to use samples,  so they wouldn’t use them appropriately.

Solution.

‘Simple Sample Kits’

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Pre-made cards with sample placeholder for staff to create personalized sample kits with usage instructions.

Results.

More than doubling customers returning to purchase.

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1.7 increase in average order value per purchase.

Optimize Supporter Experience. Increase Lifetime Value.

Understand People.  Increase Lifetime Value.

© Real Path. 2025.

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