Donors for Life.

Welcome to Real Path.

We believe non-profits are experts in life-changing work, and that we can help them do more of that work by understanding their donors better.


We deliver immediately actionable, insight-driven recommendations that increase donor engagement.


Get Real.

Unlock your understanding of your donor experience to maximize fundraising efforts and donor lifetime value.

Put your donors at the heart of your fundraising strategy - really.


Increase donations and improve donor retention.

Deep Understanding

Rich insights to understand key moments and decisions in the donor’s journey with you. 

High Impact Effort

Focused energies on the most impactful work, and the tools and teams needed to make it happen.

Increased Engagement

Increased overall engagement by providing products and touchpoints donors love.

Marketing Focus

Clarity of direction for marketing efforts to communicate to donors more effectively.

Improved Loyalty

Long-term donor motivation and advocacy driven by increased emotional connection.

United Organizations

Internal teams rallied around typically distinct priorities to meet donor needs in an unbiased way.

Our Work.

Examples of our insight-driven concepts and results.

Actionable Experience Design.

When Real Path sets to work, we focus on getting a holistic understanding of your donors - we combine quantitative analysis with in-depth donor discussions to get to the heart of what moves supporters, and what helps them connect to your organization. 


Emotional connection deeply inspires greater giving; the more your organization can gain a piece of their heart, the greater their lifetime value will be. But understanding your donors is only the first step. 


Understand your donors, address your constraints, and get a plan that you can immediately implement. 

 Get Real.  Get in touch.


Optimize Donor Experience.  Increase Lifetime Value.

© Real Path. 2021.

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