Supporters For Life.
Real Path has a custom and proven approach to uncovering supporter insights to create world-class supporter journeys.
Increase your supporter's lifetime value by deepening your connection with existing supporters and broadening your base.
Maximize Lifetime Value.
Increasing Number of Supporters
Finding Resource Efficiencies
Driving Income Growth
Are you looking at supporter journeys the right way?
Your supporters don't live their lives based on your touchpoints.
A journey without data and direct supporter insights isn't a true journey, it's the easiest way to limit lifetime value.
To connect with your supporters you have to understand what brings them to you and what keeps them with you.
We deliver insight-driven work for non-profits of all kinds.
Creating an In Memory Offering across Channels and Products.
National Health Organization
Increased number of donors by 19% in year 1, adding £4.6m in revenue.
Creating a Door to Door Acquisition Program.
National arm of Global International Development Organization
+6,000 donors added to file.
Developing a New Individual Donor Program.
National Social Services Organization
New program rolling out in Q4 2022
"Real Path gave us rich insights about our donors, and showed us how we can better connect with them with our communications approach.
As a result of their work, we will be making significant changes to our marketing communications strategy to better appeal to both existing and new donors. Real Path gave us the strategy and the tactics to make it happen.
If my job is to leave the Right To Play fundraising program in Canada in a better position than I found it, our project with Real Path will be a major contributor to that."
Right To Play
National Director, Canadian National Office